What Does A Visibility Coach Do?

Paula Gardner, visibility coach and therapist

What Does A Visibility Coach Do?

You asked what a visibility coach does…


A visibility coach isn’t just about helping you get noticed. A good visibility coach will put together a strategy that will not only raise your profile, but take into account your own strengths, likes and dislikes, and the time you have available. It’s about raising your profile, but sustainably.

Today, many visibility coaches are focused on social media, and that is important. However, with my own background of PR and marketing, we also use other, perhaps less intensive, ways of reaching your audience. That might be traditional PR and seeing yourself in the press. It could be through academic publishing, or traditional publishing. It might be through speaking and building opportunities where everyone in the room will know who you are. Or, it might be subtly, through one to one coffees and chats.

Is it different from life or executive coaching?

Traditional coaching often focuses on broader personal or career development, or perhaps centres on obtaining a particular goal. A visibility coach hones in on the specific strategies and techniques needed to increase your visibility.

Who do you work with?

I work with two types of people. The first group are business owners who are the face of their business and know that they need to raise their own profile to help the business. The second type of client are often high level executives or even new leaders. They know that they need to build a name in their industry. This might be because they are in a new role and want to impress. Or it might be that they are looking for a new job, promotion or want to open up new opportunities for themselves.

Crafting a Personal Brand

It might be that we need to develop and refine your personal brand. This involves identifying and articulating a unique value proposition, determining key messages, and crafting a compelling narrative that aligns with your goals. If you need new photographs, I can advise and point you in the direction of some great professional photographers.

Navigating the Digital Landscape

Nowadays, an online presence is often synonymous with professional success, but this isn’t just about growing numbers, If you are applying for a high level position, it’s certain that people are going to be checking out your LinkedIn connections. A visibility coach offers guidance on optimising social media profiles, creating engaging content, and leveraging online platforms to enhance visibility. From LinkedIn to Instagram, a visibility coach ensures that clients make a positive and impactful impression in the virtual realm.

Strategic Networking and Relationship Building

We will work on expanding your networks strategically. This involves identifying key influencers, and developing networking strategies that suit you and your personality. There’s no point building a networking plan around dinner parties and events if you hate them and would rather be curled up at home.

It’s not all about what others can offer you, remember. We also need to think about how these can be mutually beneficial relationships.

Getting over fears of visibility

Many of my clients struggle with wariness over being in the spotlight. This is understandable, and I never force you to do something you don’t want to. However, my training as a therapist means that we can also grapple with what’s going on underneath and address that. We can work together to change patterns of behaviour or even get past a trauma that prevents you from stepping into the spotlight.

Media Training and Public Speaking

If you’re going to be making media appearance, we can work on building the skills and confidence needed to excel in these situations. From refining communication techniques to managing nerves, the visibility coach ensures that clients can effectively convey their messages in a clear, compelling, and authentic manner.

Measuring and Adjusting Strategies

A visibility coach doesn’t just provide guidance and then step back. I work with you to continuously assess the effectiveness of strategies and adjust them as needed. This could involve analysing data, gauging audience response, and refining approaches to ensure that you are consistently moving towards your visibility goals.

Work with me as your visibility coach

I can offer individual sessions if you want to tweak, need ideas or regular accountability. Prices are £150 for an hour, £200 for a 90 minute session. I also offer my Visibility coaching programme, where I take your hand and guide you through a process to build your visibility, with me at your side. This is £1500. Contact me or book in a chat to discuss more.


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