Identity. Visibility. Sustainability.
Be seen
Be seen for something
Don’t lose yourself in the process.
Do you feel like you’re relentlessly putting things out and getting nothing back? Or perhaps your messages are untargeted, a bit hit and miss? Maybe you just feel exhausted and demoralised with it all? I can help.
I’m Paula Gardner, business psychologist, ex-owner of a PR and marketing company, author of Do Your Own PR, and I specialise in visibility and PR coaching for business owners, founders, leaders and influencers.
The reality is that most of us don’t need to hit influencer status, dance on Instagram, or create a personal brand that doesn’t feel like you anyway. But you do need to do the identity work.
This means knowing what you have to say, why it matters, who needs to hear it, and making sure they do. You don’t have to fit in with everyone else’s rules, but you do need to create some that honour yourself. You shouldn’t have have to abandon yourself to be seen.
You need a PR and visibility strategy built around who you already are.
Do your own PR differently
Here’s how, using The SCARLET Method:
S — Success. Let’s define exactly who you need to reach and hone in on that.
C — Challenge. What challenges are going on for you and how can we address those?
A — Assess. A proper look at your personality and skills — not guesswork.
R — Resources. What’s actually available to you: time, energy, network, money.
L — Leadership. Your history and expertise, repositioned as authority.
E — Evidence. What’s genuinely worked for you before — and what hasn’t.
T — Take Action. Move, deliberately and sustainably — not frantically.
However you choose to work with me, you’ll come away with a strategy that means you don’t have to pretend anymore, not to mention a sense of relief.
PR and visibility options
Get Noticed Day — £1500
A single, focused half-day, one to one with me. Diagnostic and practical: we look at where you’re stuck, what’s genuinely working in your current visibility (if anything), and build a clear next-step plan you can act on immediately. Ideal if you want clarity and momentum without a long commitment. You’ll get your own plan and some follow up coaching to help you implement and embed. Here.
Scarlet Rekindling — £2,800
A 1:1 coaching programme: seven 90-minute sessions, working through the SCARLET method at your pace. For those ready to go deeper. We untangle the conditioning, rebuild a sustainable relationship with being seen, and take real steps toward visibility on your own terms. Here.
If you’re feeling burned out and need to address that before even getting started, my burnout audit will help.
If you’ve done a Get Noticed Day and want to continue into Scarlet Rekindling within 30 days, a portion of your Get Noticed Day fee is credited toward the programme.
Ready to talk?
No pitch, no funnel, no faff. Just a conversation to see if this is the right fit.
“Paula’s ability to see the larger picture was evident from day one. I valued her collaborative and supportive process. I couldn’t recommend her highly enough.”
Lisa Orban, Golden Notebook.