What Makes a Professional Profile Photo

Paula Gardner professional profile photo

What Makes a Professional Profile Photo

How to create a professional profile photo


Do you know what makes a professional profile photo, and why you even need one? Profile photos are an integral part of raising our profile, whether we are an employee or running a business. We are told not to put your photos on our CVs, but guess what the first thing an employer or recruiter does? Yes, it is to check us out on LinkedIn and see our profile photo! Having a professional photo is a small but vital part of the job hunting process. A great profile photo will show the best side of us, literally and figuratively. What would you rather a potential employer have in their mind, a well crafted professional looking photo, or something they’ve Googled that shows you in a less than flattering light.

If you run your own business, a great profile photo is even more important. You are the face of your business, and anything less than professional will seep out into your business brand.

In this interview (originally recorded for The Redundancy Recovery Hub), I talk to portrait and dating photographer Lucy Williams about the key to great profile photos. Here, she takes us through ideas for what to wear. During this, she points out angles and poses to help us create great profile pics. Her advice is invaluable, whether we are doing them with the help of a friend or a professional photographer. It’s also equally applicable to men and women. Lucy took my photo here, on on the rest of the site, by the way.

This is a long chatty session where Lucy uses lots of photos to illustrate her point, so grab a cuppa and enjoy.


Lucy Williams

Lucy Williams on how to create great profile photosLucy Williams is a London-based photographer shooting portraits, interiors and lifestyle brand images for individuals and creative businesses. She began with degree in Fine Art Painting 
and am early career as a film location manager. Lucy now brings everything together with a unique eye for light and location. She also has a great skill for putting people at their ease whilst bringing out their sparkle.

Lucy has worked all over the world. She has been published in magazines including Vogue Online, Grazia, Hello, Vintage Life Magazine, BBC. Her portrait work has won awards. It  has been exhibited as part of the ‘Portrait Salon’ 2018, and shortlisted for the British Journal of Photography and Magnum Photos ‘Portrait of Humanity’ 2019.


Contact Paula here, or book in a call,  to discuss how photos can be just one part of your visibility strategy.

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