ABOUT PAULA

Ex-PR Company owner, business psychologist, and coach for visibility-raising

Therapist and coach for individuals navigating burnout

 

I’m Paula, a therapist and business psychologist specialising in working with business owners and professionals who want to become more visible.

 

My approach to raising your profile

 

I work with clients to navigate the nitty gritty elements that you need to do to raise your profile. Let’s be clear, most of us are aware of the things we could be doing, such as social media, conferences, speaking and networking. The issue is not what to do, but what to focus on, and how to do it in a way that feels easy and natural for us. 

 

My work is informed by 15 years as the owner of a PR and marketing company, and then mentor for the PRCA. I approach visibility coaching from a sustainability angle, helping you raise your profile without sacrificing your wellbeing.

 

Doing your own PR

 

Since 2002, I have worked with literally thousands of business owners, brands and professionals on how to become more visible. I’ve written for some of the top publications, like The Guardian, on the subject, and had two books published, Get Noticed and Do Your Own PR.  My skill is being able to hone in on what you will enjoy doing and do well, and focus on building a strategy around those areas.

 

Over time, I noticed that confidence, perfectionism, and fear of being seen can hold people back — even when they know exactly what to do. This led me to retrain as a business psychologist and executive coach in 2016, adding depth to my work with clients.

I am also a qualified psychotherapist, which means I can offer additional support where appropriate (for example, around confidence or public speaking). However, my core work at Scarlet Thinking is coaching-led and forward-focused.

 

Your visibility, your way

 

The aim is not constant exposure, but intentional visibility that supports your career or business without compromising your wellbeing.

 

Sessions are available online, and I also see clients in person in Folkestone or London. I am a fully qualified coach and therapist, a member of the Human Givens Institute, and have a Masters in Business Psychology. 

 

Corporate Work

 

Organisations I have worked with include BA, Belmond, PTSD Resolution, Mind South East and Essex, European Press Agency, The Burnt Chef, Holiday Extras, Red Poppy, The University of Lincoln, Palmil, Big Moose, and Bristol City Council.

 

I have been featured in, The Guardian, SME, Stella magazine, Marie Claire, Psychologies and HR Zone.

 

Fees

 

Coaching packages start at £1250 for six sessions. 

 

Please do connect for a conversation, without any pressure or expectation.