Paula played a vital role in both the Career Gap and Use Your Head campaign by liaising with campaign partners, conducting interviews and producing a vast amount of collaborative editorial content. Paula’s activity lead to some impressive coverage in both regional and national press along with increasing visits to the Essential Travel website. Paula is extremely well organised, reliable and I have no doubt that she would be a tremendous asset.
Paula's brilliance in PR and getting to the real nub of what will make you stand out from the crowd and get noticed is amazing. Working with Paula directly is the real key to PR success. Thanks Paula!
Where to start… Paula has helped us in so many areas. Paula provided advice and notes on creating a press list, writing articles and suggested ways to help increase website traffic by using blogs, newsletters, social media and competitions. We have also recently opened a showroom and Paula provided helpful tips and ideas for a successful launch. It is not possible to include all the help Paula has given us without writing a mini novel but we are already very pleased with results.
We absolutely love Paula’s suggestions. What’s great is that she has looked at us from the point of view of a customer, plus she’s had her PR hat on. Sometimes it’s hard to look at your own business from an outsider’s point of view as you’re too involved. And, she’s bang up to date with what is big right now. And also there’s a sense of fun about it, and a bit of fun in the office makes a day pass so much more pleasurably. We’re impressed.
Paula’s advice is always practical and do able and I found her marketing ideas for my business innovative, often you are so close to your business it can be difficult to take an outsiders view.
Paula helped me set up a regular structured approach to product shots and press releases, help me create a media list for the different elements I market to and this really paid off, with some fantastic coverage I would not have got.
My coaching with Paula is a total success story that I am still putting into practice, and not just for myself either. I had contacted Paula as I was launching myself full-time as a vocal coach. I had about 6 students at the time. Within 3 months of following her advice to launch a website (which she explained how to do myself) I was coaching 20-25 students a week. I am now booked up several weeks in advance, and have over 100 people a month reading my newsletter at the moment.
Want to know how to make the press fall in love with you? Course you do. Then PR Guru Paula Gardner is your woman. A great sounding board. Well connected with the media. Well versed in the art of writing headline hitting stories. That create business buzz. And well known to a heavenly host of editors and journalists who might just be interested in what you have to say if you pitch it right. Straight talking. Brimming with interesting media insights and definitely worth picking up the phone to.