25 Jun Amanda C Watts on Hitting Rock Bottom with Your Business
Amanda C Watts Asks Does Your Business Really Have To Reach Rock Bottom To Motivate You?
I’ve recently started doing the PR for Amanda C Watts of www.awakenyourmagic.com, a bright and bubbly success coach who really gets ideas bouncing off the walls. Amanda’s story is of hitting a really dark place in her life and then working herself back up again, and in this case, spectacularly.
There are many stories of people who have come back from hitting rock bottom in spectacular form. Think about J.K. Rowling, living on benefits and sat in her coffee shop writing the Harry Potter books, or Rachel Elnaugh, ex Dragon, turned bankrupt but now a successful author and business personality. 6 years ago Amanda C. Watts found herself in a similarly difficult position, escaping a toxic relationship, homeless and the survivor of a broken marriage with two children to care for. Today, Amanda runs a successful coaching business, and attributes at least some of her success to knowing how awful it was at the bottom, and her determination to move herself and her family away from that.
But what if you’re not on the street, or facing bankruptcy? What if your life is just, well, okay, and you don’t really have to worry too much. Do you really have to reach rock bottom to get ahead? “No”, says Amanda, “obviously having the pain to propel you away from a bad situation is a big motivator but it is possible to reach big goals even if you don’t have this desperation forcing you onwards. But it does mean that you’ll have to dig deep.”
Here are Amanda’s suggestions for finding the motivation to make it:
The ability to actually take action is the biggest factor in moving forward. Even if you cannot see how you will get to your biggest goals, take it one step at a time. Amanda suggests the following exercise:
Write down how you want your life and business or career to look in 5 years time. Now:
• What is the ONE action you need to complete in 3 years time for the 5 year success?
• What is the ONE action you need to complete in 1 year’s time to complete the 1 year task?
• What is the ONE action you need to complete in 6 months to complete the 1 year task?
• What is the ONE action you need to complete in 1 month to complete the 6 month task?
• What is the ONE action you need to complete in 1 week to complete the 1 month task?
• What is the ONE action you need to do today to complete the weekly task?
• What is the ONE action you need to do now, to complete today’s task, and set you on the path to your 5 year success?
If you look at what you’ve written you will see a list of actions to get you to your goals. So, working with Alex of http://urbanwomenfitness.com/, Amanda discovered that she wanted to build high profile brands Urban Women’s Fitness, Urban Men’s Fitness and Urban Kids’ Fitness. Using this exercise they narrowed it down to concentrating on Urban Women’s Fitness for the moment, and set Alex’s next step to be identifying the ideal client for her new concept, which she did, narrowing her target market down to women in the 30s and 40s suffering from stress and depression. With this in mind, she could now move forward.
You need someone, ideally a coach, to hold you accountable and ensure you complete these actions.
Look Around You
Look at the five main people that you spend your time with. Are they focused, successful (or getting there) and optimistic? Try and rub shoulders with the type of person you want to be. This doesn’t have to mean only socialising with people with money. If you want a calmer, more relaxed way of life it could mean building relationships with those friends that meditate, practise yoga or just exude peace and relaxation.
Turn off your TV, read books, go to classes and workshops. Learn as much as you can and share the energy with other learners.
Amanda’s advice on being accountable is particularly relevant to handling your own PR, as having someone to be accountable to means that you’re more likely to actually get on and do those activities that are going to make a difference in your business. So, get on with it, and let’s hope you don’t have to hot rock bottom, like Amanda.