08 Oct Are You Boring Your Customers To Death?
Have you seen or heard the trailer for Gone Girl? Frankly, I’d be surprised if you haven’t. It’s everywhere at the moment. I can’t even listen to my favourite play lists on Spotify without it popping up. The truth is I’ve heard it so much I can now remember the dialogue, word for word. The film is now being to seem so familiar that I really don’t feel like I want to go and see it – it’s as if I’ve watched it already. I’m bored with it and wondering what’s out next…
While most of us don’t have the advertising and marketing budgets to do this, we are in danger of boring our customers with the same old message, running the risk of turning them off.
Is it time you changed the trailer?