04 Dec Dirty PR Campaigns
The beauty of a PR campaign is that it has a beginning and and end – great for determining and measuring if it worked or not, how much it cost to run and, from the journalists’ point of view, you aren’t banging on about the same old thing over and over again. There is an end to it!
Someone I worked with pointed out this campaign by Viking that was written up in The Marketer. I thought it was a great example of how PR and marketing can work well together and wanted to share it with you.