An Interview with Celebrity Parties PR

09 Dec An Interview with Celebrity Parties PR

Crystal Celebrity Parties PRThe next in our series of interviews with PR agencies and their founders to celebrate the publication of Start and Grow Your Own PR Company is with Crystal Emmanuel of Celebrity Creations who have recently supplied The Only Way is Essex for an event.

As I understand it, Celebrity Parties PR does a lot more than just PR. Could you tell me more about what you do and if you separate the different businesses?

CelebrityPartiesPR.com & Crys-Style Creations are joint companies. Celebrity Parties PR deals with promotional campaigns, marketing and public relations services for small and large businesses, mostly, but not exclusively, within the music, fashion, film, clubbing and celebrity industries. Crys-Style Creations is the sister company to Celebrity Parties PR and is a booking agency under which we have many top models, promotions teams, entertainers, comedians, celebrity’s and other talents. The two companies work closely together and most of the services booked through Celebrity Parties PR involve the use of our talent agency whether it be promotions teams from the agency to use for a public campaigns, or entertainment and hosts for a launch party for a new business or product. The two companies work hand in hand and are effectively one company.

If you could put your success down to one thing, what would it be?

I would put the success of Crys-Style Creations and Celebrity Parties PR down to two things. 1. A passionate determination for the field of work that I am in and 2. Developing great contacts through vigorous networking, effectively being EVERYWHERE that I am required to be!

What’s been the main thing that you have learned about managing and leading a PR company, as opposed to doing PR?

The main thing I have learned is the art of delegation! Knowing what you can handle alone and knowing when you need to call in people to work with you. Once you have promoted your services out to people you need to be ready for any workload that is thrown at you and be PREPARED for anything. I am always refreshing the databases of our promotions teams, admin workers, sales people, publications, freelancers, journo’s etc etc, so that if a big campaign comes in, and its bigger than the last one, we will be ready to go!

Do you still take an active role in PR, or is your role now more strategic?

I would say that my role is mixed now, I still have the hands on pr approach but at times have to be strategic.

Can you run through a typical day for us?

A typical day at Celebrity Parties PR… hmm…well the truth is no day is ever typical! The thing with PR is that work comes in from so many different angles. Some clients know exactly what they require from you and others only have a vague idea of what public relations actually means and need to have more one-on-one time spent with them and their company before you begin a campaign with them. Jobs range from a company calling in who need you to help them develop a better relationship with their customers and need to find an innovative way to go about doing this, to a new a company launching a new product and wanting you to put together a sampling/launch evening for past, preset and potential buyers, to you are being asked to assist in getting press, media and sponsors down to a forthcoming independent small film premier. Sometimes it’s all of the above and other times they have some of it already covered but need further assistance in certain areas.

What’s been the worst financial worry or mistake that you have encountered?

I think its very important to let your client know exactly what they are paying for and to look closely at what you can do for the client realistically. Also working out how much it will cost realistically to do this and budgeting effectively for every campaign. It’s a good idea to know exactly how much certain things in your campaign are going to cost and to make sue that you include all of this in your pitch to the client, they can choose what they want to keep and what they do not wish to include in the campaign. The worst mistake would be to not include vital budgets and then not have enough later on to complete the brief. You never want to have to go back to the client and say, we need more money again because we forgot a vital part of the budget for the campaign! And remember to make sure you include the payments to the others who work with you on the campaign if this applies.

Managing clients’ expectations is always a difficult one…one minute you are pitching and selling in these great ideas, and next minute they want the results and they want them now. What are your tips for managing impatient clients?

I think its very important to let your client know exactly what they are paying for and to look closely at what you can do for the client realistically. Also working out how much it will cost realistically to do this and budgeting effectively for every campaign. It’s a good idea to know exactly how much certain things in your campaign are going to cost and to make sue that you include all of this in your pitch to the client, they can choose what they want to keep and what they do not wish to include in the campaign. The worst mistake would be to not include vital budgets and then not have enough later on to complete the brief. You never want to have to go back to the client and say, we need more money again because we forgot a vital part of the budget for the campaign! And remember to make sure you include the payments to the others who work with you on the campaign if this applies.

And what has been your absolute favourite moment?

I personally love the actual day of the launch party or campaign that you have been working towards! Having everyone there, seeing the clients happy, seeing the guests having a good time, hearing the feedback on the day and after the event,  and also knowing that we’ve helped to launch something successfully (especially if it’s a new small business owner who really needed some help and direction and then hearing how much you DID help them to get things moving in the right direction is great)!

How do you cope with the work/life balance (if you do, that is!)

Well PR is really a 24/7 job! And alongside running Celebrity Parties PR & Crys-Style Creations I am also a singer/songwriter and model with current music releases and shows and I also run a Professional Recording Studio’s in East London! All at the age of 24…so I guess any answer I give here will be hard to believe in terms of balance! But truthfully the balance comes from a LOVE of the industries I am in, a PASSION and a drive to succeed, and lets face it, I get to go to launch parties, get free tickets to shows that I want to go to, get to network in my favourite industries with people who inspire me and there’s usually some champagne and strawberry’s included at most event ;o) …so that’s how I find the balance!! And being the boss I can always take a day off here and there! YOU HAVE TO ENJOY THE WORK THAT YOU DO!

What do you look for in a new team member?

A passion for the industry is always worth finding in a new candidate. If you can see that they will enjoy the work then they will probably do well at it because they WANT to do it! Experience and knowledge of the field and being able to pick up on your company strategies quickly. They must be able to communicate well and have a great phone manner, someone personable is a definite, personality is important in these particular industries. A good creative writer is also a plus. Having said this interns and graduates are good too as they really want to get stuck in and do some hands on work! Their always fun and full of new ideas.

Any advice on building a team that works together or do you just hope you get the right mix?

Well it takes a while to get all the right people in, especially if you have deadlines and need people immediately for a new campaign! That’s why I say to actively refresh your database of worker and if you are using freelancers ALWAYS keep in touch with your best ones, develop a relationship with your team members. A happy team is a healthy team!

In my conversations with most PR company owners and MDs, the issue of fees and pricing seems to come up again and again…do you have any advice for pricing well and making a profit?

I think each campaign is very different and each client has a different budget so as mentioned above you really do have to take time with each client, see what they need, see their budget and just do not forget to include yourself and your team in any budget that is put forward! It can be hard to work out but its worth spending time on and if in doubt ask, do some research, call up anonymously to another PR company that has done a similar campaign, posing as a potential customer and check how much they would charge you for that campaign and what factors this pricing involves. Research can be the key.

 What have been your must have investments (gadgets, PR tools, taking the time to learn about…)

Having Crys-Style Creations as a sister agency is an amazing asset because it usually triggers many of our ideas for the campaigns that we do. Having belly dancers, male and female models, promotions teams, bands, singers, and celebrity personalities certainly help to get the creative juices flowing with us and our clients when deciding how to run a campaign. Also social networking sites like twitter, blog sites, facebook etc can be great for finding contacts in both the public and business contacts for forthcoming campaigns and launches. We cant live without google! And its always good to invest in some good workers!

Who do you admire most in the PR world, and why?

Every PR company, large or small, that have created good PR for a client deserves a pat on the back! It can be very very hard to launch a campaign and most of the time we are expected to run miracles with little to work with – so I think I admire anyone who tries and succeeds in PR. The services that we provide are so necessary! (here, here)!

What are your plans for the future?

To expand and become a huge PR company and booking agency, well known for launching fantastic PR campaigns in the music, fashion, film and Celebrity industries. To be a much sought after company for campaigns within these industries and to continue onwards and upwards to award winning success! AIM HIGH!

You can find my own take on starting a PR company in my book  Start and Grow a PR Company, now available on Kindle.

 

No Comments

Post A Comment

11 Ways to Raise Your Profile...

Want to learn effortless ways to help you stand out, raise your profile & get noticed?

Good Work!

Thank you!  Your e-course will start shortly,
you can unsubscribe at any time.