25 Jun Why You Should Cut Out Some PR activities
Yes, you heard me right…a PR coach is telling you to cut down on the PR activities you do.
If you are anything like me you will have a constant barrage of newsletters telling you how to build your business and each and every one of them will be encouraging you to do one or more of the following: build a vibrant fan page on Facebook, get the right ratio of followers to following on Twitter; email marketing to your list; grow your list; blog regularly; write press releases; explore Pinterest; network to make new contacts; speak to grow your reputation…argh! The list just goes on and on.
It’s overwhelming isn’t it? And also great for making you feel slightly guilty if you don’t manage to keep it up. Constantly. And I can’t pretend that I’m not immune to it either.
But I’ve had enough. Both for me personally, and for many of my clients. Too often I hear the note of panic in their voices when they admit that they just cannot keep up with it all.
To be honest, unless you are actually a company with a team behind you I don’t think you can.
So, I’ve decided to look at what I’m doing and what’s working. The Facebook page is out for me. I’m not particularly excited by it and it’s not a particularly good tool for converting people (although I have seen it working well for B2C clients). Pinterest I’ve dabbled with and I can see that it could be fun, but to frank my gut reaction is that it is not a big way to attract new clients for me, and, with limited time I can’t waste it.
I’ve also decided to ditch the networking that doesn’t work. In fact, I started doing that a while ago, but now I am even stricter with myself.
So, what does work for me? Well, blogging for one, as well as this newsletter and, of course, good old PR. I Twitter a bit when I have something to say, but not just for the sake of it.
The trick is to stand back and asses what’s working, what you enjoy, and what it costs (and is it worth it?). But it is not enough just to let go of some activities. You need to have a strategy for what you’ll do with your freed up time. After all, working harder on an activity doesn’t necessarily mean more success if there’s no big plan and map of where you are going.
But I will tell you something: ditching an activity or two does feel very liberating!