15 Jun What Content Format Can You Use on Your Blog?
Jo Dodds of http://jododdssocialmedia.com/gives us the low down on how to make your blog look varied and interesting by using different types of content.
The foundation of any blog is content. There are four main kinds of content on the Internet: text, graphics, audio and video. Each of these kinds of content has its own benefits and drawbacks, with each appealing most to a different audience.
You may also have a preference for certain media within your business. Many people don’t like appearing on video. If you are one of them then you may want to either avoid video completely, or record your screen whilst talking through a Powerpoint presentation to avoid having to appear in it!
Choose the type of content that fits with your audience needs and that gets you the most engagement. And do bear in mind that certain types of information will be better presented using particular types of media.
And stick with what you feel comfortable with otherwise you will procrastinate and likely not create the content anyway!
Here’s an overview of each of these four kinds of content and when they should be used.
This is by far the most common type of content on the Internet. Just about every web page you see is based on text content.
One of the biggest benefits of text-based content is that it’s very search engine friendly. Search engines can’t understand videos or audios (yet!), but they definitely can understand text.
In other words, if you’re running text-based content you stand more chance of ranking that content with the search engines than if you were presenting the same content via video, audio or in a graphical form.
It also requires less preparation to create text content. You don’t need microphones or videos, or expensive graphic editing programmes. All you need to do is type!
One of the main types of graphic-based content online at the moment is infographics. These are essentially graphics that contain and present information.
One of the biggest benefits of an infographic is that it’s often more entertaining and informative than just text.
For example, if you’re illustrating the history of a war, it’s much more compelling to have graphics than just to describe it in words.
Images generally are getting more popular with the advent of social media platforms like Pinterest and Instagram and with the way that Facebook have moved over to their Timeline format, best used with image heavy content.
Audio content has really taken off, ever since the iPod became popular.
Today people can listen to audio anywhere they go. In the car, in the gym, while walking, at lunch, etc. It saves time and is extremely convenient. Audio content works really well for many businesses.
Video content is one of the most dynamic methods of distributing content on the internet. You can create funny content, informational content, interesting content, high tech content, personal content – just about anything you can think of.
Video content is also very likely to be shared, particularly if embedded in Facebook. As a result, a video has a much higher chance of going viral than say an audio podcast.
The only downside to video content is that it does take more effort to produce. You need to shoot the video, edit the video and finally render the video. The whole process could take many hours, rather than just 30 minutes to write an article.
Which Content Format Should You Use?
So which content format is right for you and your business? It really depends on what kind of content you’re creating and who your market is.
There’s no harm in trying all four different kinds of content and seeing which one(s) your audience responds the best to.
And the more content you have online, in as many different formats as you can manage, the better. Google loves fresh content and people love ‘consuming’ good content too.
You can sign up for Jo’s free ecourse ‘Social Media Sites and How to Use Them Effectively In Your Business’ at http://www.jododds.