19 Jun Book Review: Seth Godin’s Purple Cow
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
It is becoming harder and harder to reach customers through advertising. Meanwhile, traditional marketing techniques are starting to loose their freshness. Author Seth Godwin always has a very unqiue approach to things and this book is no different. He looks at what we might have to do to make ourselves more memorable and attractive to customers and encourages you to really delve deep and find something that sets you apart. A great (and quick) little read and very helpful to read when embarking upon a PR campaign.