Using EzineArticles

08 Dec Using EzineArticles

How Duncan Brodie has built a profile using this article site

Duncan Brodie

I heard Duncan Brodie talk at one of Bernadette Doyle‘s conferences about how he used Ezine Articles on a consistent basis, and the results that strategy has brought him, and thought he would make a great illustration of the concept of finding your strengths and skills and working to them. And Duncan was kind enough to allow me to interview him.

Duncan, tell us about your business and what you do

There are two strands to my work.  The first is helping accountants and health professionals to become highly effective leaders and managers so that they can achieve more career success.

The other strand is helping organisations to develop the skills of their people so that they can get the best return for what is the biggest regular financial commitment of most organisations.

I have both a website and a blog  where you can learn more.

I’ve heard you talk about how article syndication with has made a massive difference.  Can you tell me more about this.  Is this from an SEO point of view, leads or even work?

The articles have made a real difference in a number of ways.  The first is in building profile which means I get found more often in things like Google searches and asked to comment or contribute to articles.  It has also been a great source for getting traffic to my website and building a list.

Why do you advocate Ezine articles? Would any other site work just as well if you posted consistently?

When I started article marketing I posted to about 5 sites which were well regarded.  I then used Google Analytics to track what was producing the best results and Ezine Articles was easily outperforming others in terms of website visits so after a while I decided to focus on just one article submission site.

It is also worth checking the Alexa Ranking of any article site you plan to submit to.  Alexa gives you information on website popularity.  At the moment Ezine Articles has an Alexa ranking of 286.

To give this some context, Yahoo is currently number 4, YouTube is 3 and the BBC is ranked 45 so as you can see Ezine is up there among the most popular sites.

I think part of the reason for that high ranking is that they quality assure the content.  Every article you submit goes through a review process.  However, don’t let that scare you as they do everything possible to help you get the article published.

How long have you been doing this now and how long does it take for you to see results?

I have been using article marketing since March 2007 and the truth is it is not something that produces overnight results.

According to Ezine Articles you start to get some serious results when you have 100 articles on the site.

That might sound like a lot but remember all you need is a minimum of 400 words which is about a typed page of A4.

Can you give any tips on how to write a good article?

There are several tips I would give:

  • Try to come up with a good title
  • Focus on things that your target market is struggling with.  For some reason the struggle type articles seem to be more popular
  • Go for tips based articles like 7 tips or 10 tips
  • Create a basic outline first
  • Break the article down into subsections and use bold to highlight key points and for sub headings

And are there any things you should avoid when writing articles?

Writing for search engines rather than writing good content as it is the latter that gets you a good regular following.

Getting stuck in the perfection trap.

And what about a profile – any advice on one that works?

Try to make it is as informative as you can, demonstrate your credentials and focus on the results you help people or organisations achieve.

What about finding time to write. I know you are quite prolific, how do you manage to find the time to do this?

If you are looking to find time you will never get started.  You need to make a choice to use Article Marketing as part of your marketing activities that you do regularly.

Creating an article takes very little time.  Once you get into the swing of it you can do an article in about 20 minutes.

Is there anything else you do to raise your profile?

I speak at events run by professional associations, write for magazines from time to time and offer webcasts and teleseminars.

And what about creating leads, do you do something different for that?

As well as articles I also make a lot of use of social media particularly Twitter, Facebook and LinkedIn.

Finally, do you think using Ezine Articles can work for everyone or any business, or do you think it works best for specific sectors?

Like all marketing activity you need to test it for a period of time and see if it works for you.  I truly believe that it can work for any sector.  You just need to be a bit creative with your thinking around what you write.

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